Empower and unlock new opportunities and achieve personal growth

As the visionary of the Grant mE program, Phillip acts as a catalyst for clients to grant themselves permission to align their lives with their true values.

His coaching, supported by ThetaHealing® principles, enables clients to take control of their personal and professional paths, building lives rich in time, love, and fulfillment.

Phillip’s approach inspires clients to shift their mindset from societal pressures toward authentic living and deeper connection.

Empower and unlock new opportunities and achieve personal growth

As the visionary of the Grant mE program,

Phillip acts as a catalyst for clients to grant themselves permission to align their lives with their true values.

His coaching, supported by ThetaHealing® principles, enables clients to take control of their personal and professional paths, building lives rich in time, love, and fulfillment.

WHY HE DOES IT?

Phillip's Mission Is Clear

"Our children deserve the best version of us". His work is driven by the belief that through continuous growth and self-improvement, we become better parents, leaders, and mentors. At YU2SHINE, Phillip’s unique blend of marketing strategy and personal development ensures clients experience profound transformation, leading to lives filled with joy, growth, and purpose.

Know More About Phillip McClure

Phillip McClure, YU2SHINE’s Chief Marketing Officer, blends his distinguished military service, entrepreneurial expertise, and deep passion for personal development to drive the company’s mission forward.

Phillip is a decorated veteran with 24 years of service. He is the only soldier ever to receive two Utah Crosses for Heroism and Bravery. His philosophy of “creating your own luck” through personal branding has become a core principle at YU2SHINE, where he empowers clients to unlock new opportunities and achieve personal growth.

In his role as CMO, Phillip is not only focused on personal transformation but also strategic growth for YU2SHINE. He envisions a global reach for the company, aiming to make its services accessible worldwide while gaining recognition from veterans’ programs and health insurance providers. His leadership is positioning YU2SHINE as a global force in personal empowerment.

Know More About

Phillip McClure

Phillip McClure, YU2SHINE’s Chief Marketing Officer, blends his distinguished military service, entrepreneurial expertise, and deep passion for personal development to drive the company’s mission forward.

Phillip is a decorated veteran with 24 years of service. He is the only soldier ever to receive two Utah Crosses for Heroism and Bravery. His philosophy of “creating your own luck” through personal branding has become a core principle at YU2SHINE, where he empowers clients to unlock new opportunities and achieve personal growth.

In his role as CMO, Phillip is not only focused on personal transformation but also strategic growth for YU2SHINE. He envisions a global reach for the company, aiming to make its services accessible worldwide while gaining recognition from veterans’ programs and health insurance providers. His leadership is positioning YU2SHINE as a global force in personal empowerment.

Key Accomplishments

Phillip’s wide-ranging achievements reflect his dedication and versatility:

  • Multiple military decorations, many awarded to him during his four deployments with the United States Army.

  • Retired after 24 years of distinguished military service.

  • Best-selling author of 13 books.

  • Founder of NorthStar Coins.

  • Race car driving instructor at Autostrada.

  • Public speaker and advocate for mindset transformation.

  • Free mE EFT practitioner, helping clients release emotional barriers.

  • Little League football coach, contributing to his community.

  • Assisted in the creation and development of the Automotive Addiction Museum, one of the largest car museums in the United States.

  • Expertise in client relations and business strategy across multiple companies.

Key Accomplishments

Phillip’s wide-ranging achievements reflect his dedication and versatility:

  • Multiple military decorations, many awarded to him during his four deployments with the United States Army.

  • Retired after 24 years of distinguished military service.

  • Best-selling author of 13 books.

  • Founder of NorthStar Coins.

  • Race car driving instructor at Autostrada.

  • Public speaker and advocate for mindset transformation.

  • Free mE EFT practitioner, helping clients release emotional barriers.

  • Little League football coach, contributing to his community.

  • Assisted in the creation and development of the Automotive Addiction Museum, one of the largest car museums in the United States.

  • Expertise in client relations and business strategy across multiple companies.

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